Following up on the success of their annual Easter egg hunts, Scooter Girl Toys this year launched their very first Pirate Treasure Hunt on October 10 and in so doing, gave scores of families (and loyal customers) a chance to discover the neighbourhood—and maybe even work-off a bit of their Thanksgiving dinner—over what turned out to be a lovely long weekend.
Each crew was given some Scooter Girl buttons or maybe a Scooter Girl tattoo, but most importantly they were given a map carefully marked with the location of a number of neighbourhood treasures and other oddities. It was then their job to match one of a series of clues to each location and answer the riddle hidden there.
I developed the hunt and created the handout, using artwork and the Scooter Girl style developed by Claudia Davila. In addition, as the hunt progressed, it quickly became my job to start dropping some hints on the Scooter Girl Facebook page and spur the participants on.