The message header
The message header contains the information that will appear at the top of each message generated by this campaign. It’s also the first thing people see when they retrieve their e-mail; it shows them who the message is from and what the message is about.
In this example, Leon Gall runs a service on the Internet he calls CD-Rome. Customers browse through his site on the World Wide Web and order their favorite music from the CDs in his catalog.
Leon runs this eMerge campaign several times a day, in order to confirm the latest orders collected by his web site.
