Mac the Knife party
July 2000

Mac the Knife was the pseudonym of a regular dish-the-dirt columnist for MacWeek magazine in whose name a party was traditionally held during the MacWorld expo for the press, pundits, and other insiders of the Macintosh community. In June of 2000, Ilene Hoffman, a Macintosh insider in her own right, took on the task of putting that summer’s party together for MacWorld New York, and asked Galleon Software to help her.

Together we rounded up a dozen corporate sponsors and managed a budget of $21,000 US. I was responsible for t-shirts and invitations (with design by Screen Images), assembling a goody bag from contributions from our sponsors, setting things up at the venue, and managing the general logistics during the 300-person event.

Ilene’s website includes links to pictures of the event, more information on the history of the Knife party, plus photographic proof of Galleon Software’s mountain of swag.
 

Customerize your e-mail
July 1999

In 1999 Galleon Software exhibited at the MacWorld trade show in New York City and there launched a new campaign to promote eMerge, their bulk e-mail merge application. The campaign I developed played on the fact that, with eMerge, you can customize the bulk messages you send to your customers. We handed out flip cards (pictured above) that allowed you to mix and match the body parts of the typical customer and created signage to match, including a life size prop displaying the same mixed-up body parts.

I extended the same theme to the new demo CD, a series of banner ads, and finally the main eMerge website, where I programmed a simple JavaScript that allows visitors to play with an online version of the flip card. The trade show collateral and signage was laid out by Marc LaFoy of Screen Images. He also managed the printing.
 

Groupware for the global village July 1996 This design was chosen to be the t-shirt SoftArc handed out at trade shows and other events. SoftArc’s marketing department came up with concept, while I was responsible for the groupware slogan on the back (not the famous one on the front), the final design, and for dealing with the attorney for the McLuhan family.